One of our customers that have enrolled into our Innovation and Change (CQ) training and consulting programs is the gigantic market leader of home furnishing industry in an emerging market. They have established over hundreds of gigantic home furnishing malls at over hundreds of cities in 30 years. However, their businesses are declining significantly in the recent years due to significant declining in retailing business and competition.

During the assessment of the consultative training needs, we have visited to one of their gigantic mall which has an internal shuttle railway train. There are many shops inside the mall and relatively little traffic in the mall during peak hours. In comparison to one of their competitors in equivalent, they have strong innovative concepts, marketing and designs that drive consistent huge traffic and business into their mall that literally going to explode their space. Of course on the other hands, there are increases in purchases online for home furnishing and appliances.   

They were elaborated as “dinosaurs” as they have built such a gigantic empire so far, they literally have too high expenses maintaining the empire, they were pride with what they have achieved so far and remain political issues within, the team were lack of the right competencies to deal with changes and unwilling to change.

We have recommended they refine the customer segments, identify the needs and value propositions. During the workshops, we equip team with the necessary skills to cope with the new strategies. Team were learning the entire innovative thinking model and involved in the transition process, tapping on the group wisdoms. The team’s entire mindset were shifted and accepted the reality to change. After the workshops, the team were excited as they have found some innovative ways to transform and leap frog.