One of our customers that contains the characteristics of turtle is a market leader in the kitchen and bath fixtures and furnishing. Being the market leader for a long while, they are contented to their status quo and losing the strengths in innovation and moving up to next level, it becomes bottle neck for them to leapfrog while the customers’ needs and market are changing. They no longer find the right people easily as before, there are some new innovative competitions grown up.

Although they are mindful to the changing needs and situations, they have too many excuses to take bold steps in making differences, involves complication in hierarchy and slow decisions. We were invited to help the mid-high management in inspiring their intuition and getting the team involvement and full engagement to embrace change. They were recommended to scale down the operation to promote calculated risk trails and the team were equipped with essential skills to cope with the change.